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Types of emails you can send When it comes to what can go into your Emails the sky really is the limit you Can use email marketing throughout the Entire customer life cycle aiming for Different kinds of objectives for each Stage here we'll focus on the types of Emails you can send based on how they're Sent and not what's inside them Newsletters and marketing offers Most marketers use email marketing to Communicate their offer and send regular Updates regarding their company These types of emails are usually sent As a one-off type of campaign that's Targeted to the whole of their audience That's when you call them an email blast Or a particular customer segment Newsletters are very popular and simple To run but because you send them out Manually they tend to get lower Engagement rates than triggered emails On average an email newsletter sees an Open rate of 22 percent and a Click-through rate of 3.4 percent Triggered emails Triggered emails or automated emails see Much higher engagement rates their Average open rate is around 44 And click through rate is above 10 Why so much higher than newsletters What makes triggered emails so effective Is that they're sent in response to your Contact's actions it could be after they
Signed up to your mailing list or after They left your website without Completing the order you decide when Such emails get sent out But it's not only the timing that makes Automated emails powerful it's also About the fact that they're super Relevant most automated emails contain Information that's specifically intended For the recipient who's just performed Some sort of action Blog updates Here's another type of email that's Popular among marketers blog updates or Rss emails are messages that you send Out after you've published a new article On your blog you can send these emails Either automatically or manually Depending on your preference These kinds of emails also tend to get Higher open in click-through rates than Marketing newsletters this is especially True for those bloggers who offer unique Content and focus mostly on providing Value rather than marketing their Products or services Drip campaigns Email drip campaigns or auto responder Emails are similar to triggered emails You send them automatically but unlike Triggered emails they follow a Predetermined sequence and schedule Usually marketers use drip campaigns to Set up email courses lead nurturing
Sequences or onboarding sequences Setting up an email sequence this way Gives you the opportunity to keep your Brand at the top of your audience's mind And makes your content easier to digest Email drip campaigns are easy to create And tend to get pretty high engagement Rates their average open rate is almost Thirty percent and ctr is almost six Percent If you feel you're ready to start Running effective email programs to Build and segment high quality lists Design high converting email templates Continuously test and optimize your Campaigns i've got good news for you You can do all of this inside of one Single tool and it's completely free no Credit card required if any of that Sounds interesting to you just sign up For a free trial of get response and Start making some real results
