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Disctopia, a podcast hosting platform for independent creators, announced a partnership with Semrush to optimize podcast episodes with its Podcast Hosting App.
This new SEO feature enables keyword extraction from audio transcriptions directly from the Semrush platform.
This allows indie creators and their SEO pros to align their podcast keywords directly to keyword campaigns in Semrush, enabling this content to rank higher in search engine results pages (SERPs).
According to a recent Jacobs Media survey, 33% of respondents listened to podcasts at least once a week in 2023 – up from 21% in 2019, which is a growth of 12% over the past 4 years.
This makes podcasting a growing part of many marketing strategies.
According to a BrightEdge study, 53% of website traffic comes from organic searches. This makes SEO an essential part of any marketing strategy, including audio content.
As podcasts continue to be an effective marketing tool, this alliance bringing SEO into the mix will help take the audio format to the next level for content creators and marketers.
Disctopia’s TruePlay AI automated audio transcription services allow podcasters to edit their text for accuracy to improve their episodes’ accessibility.
The platform’s new Semrush SEO feature can analyze podcast transcriptions and extract keywords from the text, so creators can implement them in their SEO campaigns directly in Semrush.
Image from Semrush, August 2023
This should help to make their audio content more useful and satisfying.
The tool also identifies relevant keywords from the transcript, such as recurring themes or topics that are frequently mentioned in the episode.
This helps creators gain insights into the episode’s content and better understand their audience’s interests. Ultimately, this new feature increases a podcast’s online discoverability and attracts more listeners.
The Podcast App will be a part of Semrush’s App Center, which showcases some of the best marketing tools for…
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