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It had been several years since I attended an in-person professional development conference so when my Husch Blackwell colleague Ethan Kelly forwarded me a digital marketing conference invitation with a registration offer, I explored the opportunity.
Like many people, I always go right to the agenda when considering a conference. If none of the sessions are appealing, why bother attending? Sure, there are peer-networking opportunities and chances to meet new vendors, but I want to gain knowledge and implement any strategic learnings at my workplace. While reviewing the agenda for the Digital Summit – Kansas City, I was impressed with the diversity of topics and caliber of speakers and with it being a short 4-hour drive from St. Louis, I signed up!
I was glad I did.
The conference took place at the Kansas City Convention Center in downtown KC. Outside of the conference hours, it was nice to walk around the city and check out the sights. I visited Cosentino’s Market twice because I really liked the ambiance, and the prepared offerings and salad bar were amazing! Before the conference on Wednesday, I got in a workout at the Downtown KC Orangetheory where the staff was very welcoming. Now, on to the substantive part of the conference…
It started with a keynote presentation by Wall Street Journal best-selling author Ann Handley who was kind enough to autograph copies of her book, Everybody Writes: You Go-to Guide for Creating Ridiculously Good Content. The rest of the conference was filled with 30-minute sessions on digital marketing topics like email marketing, SEO, social media, content marketing, automation and how to market to demographics like Gen Z. I took notes in pretty much every session I attended and wanted to share my key takeaways, broken out by discipline.
Quick-Hitting Digital Marketing Takeaways
Content & SEO
Brand voice, be relatable. Signal to the client, “we get you.” Build trust and affinity with the client by having a relatable…..
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