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The impact of digitization on small to medium-sized enterprises (SMEs) can be profound if organizations embrace the move to a digitized business.
One report showed just how profound this impact can be with 79.7% of survey respondents seeing an increase in productivity of up to 60% in comparison to non-digitized organizations that used more traditional management and sales methods (Ikumoro & Jawad, 2019).
While it is true that organizations of all sizes and across all sectors are embracing digitization to increase reaching prospective clients, increase productivity, and improve profits, SMEs seem to be lagging.
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As with all economic and business changes, education is critical to implement the evolution of SMEs into the digital market. This article will explore what is needed for SMEs to successfully institute digitization.
In Africa, SMEs account for around 82% of all jobs across the continent and 46 million SMEs are present in Sub-Saharan Africa alone; the far-reaching impact of digitizing SMEs could bolster not only organization profit but continental profit too (Ogigai & Nwafor, 2022). Over the last few years, Africa has become an attractive business investment hub. This has afforded Sub-Saharan Africa the unique opportunity to capitalize on growth on economic growth and development. Building a website for an SME is the first step in transitioning into digital commerce, but before a website is launched, it needs to be tested for accessibility. Once businesses are online, SMEs need to maximize the numerous opportunities available to them to drive potential customers to their site in the hopes of converting digital traffic to sales.
Creating a Website
Creating a website helps SMEs become more visible on…
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