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Glewee reports its findings from its influencer marketing holiday 2022 poll
TAMPA, FL / ACCESSWIRE / December 22, 2022 / Glewee, the easiest and fastest all-in-one influencer marketing network, released today, findings from its Creator Holiday Marketing Poll 2022. The poll data suggests that brands are flocking to TikTok to reach a broader slice of their target audience, requesting more user-generated content (UGC) than ever before and expanding their campaigns to include more influencers. Glewee spoke with their platform’s pre-vetted creators to gain more insight into their intent to monetize and collaborate with brands this holiday season.
It’s TikTok, Stupid
“It’s the economy, stupid” is a phrase that James Carville coined to keep Bill Clinton’s campaign team on message in the 1992 presidential race. Others have often used the phrase since then as a way of maintaining focus on what is most important. In this case, the most important focus area in 2022 was Tik Tok.
As poll respondent, enter Sean Mari Sagun, noted:
“More and more brands now realize that TikTok specifically is no longer just a “dancing app” – given that TikTok had more traffic than Google in 2021, it’s definitely a strong marketing tool and has been the priority for the ad spend of brands,” said social media creator and poll responder, Sean Mari Sagun.
In fact, the Creator Holiday Marketing Poll 2022 respondents, TikTok outpaced all others with the most significant number of followers.
Creator’s social media platform with the most followers:
TikTok – 55%Instagram – 40%YouTube – 2%Twitter – 2%Twitch – 1%
It is important to note that while TikTok’s traffic eclipsed that of Google in August 2021, the audience is predominantly teens and Gen Z, which is only part of the traffic on other sites.
User-Generated-Content
Brands that want to reach target audiences with authentic, trusted content are turning to influencers more than ever. We know this from numerous trend reports and studies, such as Consumer…
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