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What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right!
Content marketing can be a cost-effective way to promote and engage audiences through tactics such as e-newsletters, YouTube videos, short-form social media videos, blog posts, social media posts and podcasts.
For example, this article originated from a webinar that we co-presented a few months ago. We turned it into a blog post, several video clips, an infographic, social media posts, including videos, quotes and more.
Use this to create strong evergreen content for your organization that can be repurposed for months to come. Let’s take a look and see how we can turn one piece of content into all these different things!
Seminars
Hosting in-person events can be a great way for lawyers to demonstrate their knowledge and expertise while engaging with industry colleagues, clients and prospects to strengthen relationships and create new ones.
To increase attendance, offer CLE credits as well as networking time to give your attendees a break from educational material giving them more reason to attend.
Webinars
For those who were unable to attend the seminar, you can repurpose the same information and slides into a webinar. Webinars allow professionals to connect with a larger percentage of their audience without geographical limitations.
They can also allow professionals to share their knowledge in an engaging manner by interacting with their audience through different formats including Q&As, panelist discussions, or thought leadership webinars.
Webinar Recordings
After you’ve hosted a webinar, you can download the recording file and email it to attendees and non-attendees if they want to share it with co-workers or revisit a topic covered during the presentation.
Podcasts
Podcasts are all the buzz nowadays, and you can create your own by repurposing the audio file of the webinar. Turning…
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