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Although collaboration isn’t inherently part of design, we’d say it’s pretty dang close. After all, our entire model is based on collaboration—and we built this model because we know that in design, collaboration works.
That doesn’t mean it always works smoothly. Or easily. But over the years, we’ve learned a thing or two about collaboration in design—and so have our designers. Here are a few of the most valuable strategies we’ve learned over the years.
Why is collaboration important?
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Collaboration enables you to create better designs.
Illustration by OrangeCrush
As 99designs by Vista’s art director, Imogen Hoff, puts it, “It’s key for creative projects. Without it, ideas can become limited to your own experiences and thoughts, creating a bit of an echo chamber. Working with others enables different ways of thinking to combine and create something original, something that’s exciting.”
“Collaboration is key for creative projects. Without it, ideas can become limited to your own experiences and thoughts, creating a bit of an echo chamber.”
Essentially, the more eyes, brains and hands involved in a project, the more ideas are generated. That’s more eyes and perspectives to catch any oversights, mistakes or potentially insensitive design concepts before they leave the studio. This is also why diversity on creative teams is so important—when a team has varied backgrounds and experiences, their work reflects this diversity and by extension, it’s accessible to a wide range of audiences.
Logo design by Zea Lab
That’s not all. Collaboration also gives you access to resources you might not have in-house. For example, you might be tasked with animating a short video and determine that claymation, stop-motion animation created by making tiny movements to clay figures and scenes, frame-by-frame, is the best way to capture the vibe your client wants. Only problem is, your agency…
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