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Chantal Rochelle, Director of Talent and Influencer Marketing at Warner Bros. Discovery
Paola Trusendi
Over the course of her career, Chantal Rochelle’s knack for storytelling has shone a light on the beauty that occurs when passion meets purpose. The Houston native’s professional trajectory includes stints at major brands like Nike and BuzzFeed and, as of most recently, Warner Bros. Discovery. Rochelle has newly been appointed as the company’s Director of Talent and Influencer Marketing. Tasked with leading a team of influencer marketing managers who serve as the point of contact for all global influencer marketing-related activities, Rochelle oversees the creation and management of all influencer campaigns. Rochelle’s role also includes proactively pinpointing trends and angles for each campaign to be executed with talent and identifying influencers for various campaign beats, among other responsibilities.
Given her wealth of experience in the content creation and influencer space, it’s safe to say that this role fits Rochelle perfectly. The recently appointed director, who learned about the position from a mentor, would have to agree.
“A mentor of mine saw the role, sent it to me, and told me I would be perfect. I looked at the description and responsibilities, and it was as if they tailored the role specifically for me. The role includes everything from working with talent at carpet premieres and activations to sourcing incredibly dope influencers for campaigns and creating fun and impactful content. This role is something I’ve been manifesting and praying for for quite some time. It also helps that I have an amazing boss and team who inspire me every day.”
Aside from the responsibilities of her new role, the opportunity to work with such an iconic company sparked Rochelle’s interest. The University of Texas at Austin alumna feels incredibly proud to work with a brand that’s had such a pivotal impact on her life.
“Warner Brothers has…
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