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AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses.
The increasing use of this new technology is permanently changing the practice of SEO today.
But is it right for your business? These are the surprising facts.
What Is AI For SEO
AI, or artificial intelligence, is already a part of our daily lives. Anyone who uses Alexa or Google Maps is using AI software to make their lives better in some way.
Popular writing assistant Grammarly is an AI software that illustrates the power of AI to improve performance.
It takes a so-so piece of content and makes it better by fixing grammar and spelling mistakes and catching repetitive use of words.
AI for SEO works similarly to improve performance and, to a certain degree, democratize SEO by making scale and sophisticated data analyses within reach for everybody.
How Can AI Be Used In SEO
Mainstream AI SEO platforms automate data analysis, providing high-level views that identify patterns and trends that are not otherwise visible.
Mark Traphagen of seoClarity describes why AI SEO automation is essential:
“A decade ago, the best SEOs were great excel jockeys, downloading and correlating data from different sources and parts of the SEO lifecycle, all by hand.
If SEOs were doing that today, they’d be left in the dust.
By the time humans can process – results have changed, algorithms updated, SERPs shifted, etc.
And that’s not to mention the access and depth of data available in this decade, fast-paced changes in search engine algorithms, varying ranking factors that are different for every query, intent-based results that change seasonally, and the immense complexity of modern enterprise websites.
These realities have made utilizing AI now essential at the enterprise level.”
AI In Onsite Optimization
AI SEO automation platform WordLift helps publishers automate structured data, internal linking, and other on-page-related factors.
Andrea…
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