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Microsoft CEO Satya Nadela recently announced that ChatGPT will soon be incorporated into MS Azure’s Open AI Service. The development holds a lot of promise for businesses and brands that could leverage this latest AI tool in a variety of ways. Experts believe that it has the power to revolutionize the world of advertising and marketing.
Ever since its launch, ChatGPT has been dominating conversations everywhere. Within days after its launch, this generative AI app attracted more than a million users.
ChatGPT can be used to craft compelling social media posts, compose alluring email newsletters, make persuasive website content and for various purposes. With its vast vocabulary and ability to understand context, the feature can help advertisers enhance their ad campaigns. Experts have a clear idea how the AI tool can be leveraged by brands.
Pravin D Shiriyannavar, COO, Brand-comm says, “The first place where brands are going to utilise different applications of ChatGPT is in their chat box. Currently, many chat boxes have been developed on the basis of pre-fed queries. This is the first area in which we see a widespread application of AI-enabled chat boxes. Brands are going to use this novelty extensively for content creation and generating social media posts as chat GPT delivers well on yielding the first-cut of a copy. These copies are good for newcomers to read, but if an expert who has been working in the same industry reads them, credibility becomes the moot question as the content is developed based on superficial research done by its search engine”.
Shivani Kamdar, Associate Creative Director, SoCheers, says, “ChatGPT has gotten the advertisers on their toes to know more about it and grow their businesses. This AI tool can provide numerous opportunities for advertisers to gain more traction towards their businesses. A few of them are drafting content, brainstorming ideas, collating research material, delivering after-service, smoothening the…
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