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With the surge of gaming and content creators in today’s digital-first world, big brands are leveraging them to target youth and ensuring they form deeper connections. As per industry players, this is not going to be a short-lived trend and in the days ahead the market is only going to get bigger.
Brands like Gillette, OnePlus, Red Bull, Asus, Dell, Intel, Airtel, Jio, Network 18, India Today Group, Star Sports and the latest entrant – Tata Play, the gaming category has attracted several brands in terms of collaborations and sponsorships along with exclusive rights to air certain esports tournaments or contests for Battle Ground Mobile India, Free Fire, FIFA, Valorant and Counter Strike, amongst many others.
Abhishek Agarwal
According to Abhishek Agarwal, Co-founder, Trinity Gaming, “Esports is expanding at a startling rate that doesn’t appear to be slowing down. We may anticipate even more investment in the sector in the years to come, as well as a rise in participation and viewership which has caught the attention of big brands and will further lead to expanded growth of the community.”
Agarwal also went on to state that it is due to the increasing popularity of content creators and gaming influencers that the youth is getting inspired and trying out their luck in the gaming community which has led to an increase in the audience of both gaming and technology.
“As gaming caters to the youth majorly, it makes them the perfect target audience for major brands. Due to the streamers and broadcasters, brands are getting deeper access to the community and they are getting a chance to access the gaming industry under the umbrella of influencer marketing,” he added.
Pratik Jogiya
Speaking about the collaborations that are happening between gaming creators and broadcasters, Pratik Jogiya, popularly known as Alpha Clasher, who currently has a YouTube subscriber base of 1.7 million, said, “To be very honest, for me, this is just the…
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