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Conversion Rate Optimization (CRO) refers to the act of bolstering the ratio of visitors who make a specific action on a website. While these actions can often involve making purchases, they can also involve signing up to a mailing list, or subscribing to an online service. As eCommerce becomes more competitive over time, more marketers are waking up to the importance of incorporating big data in a functional CRO strategy.
Although there’s no shortage of CRO tools that are designed to help marketers to make the most of their strategy, many modern solutions can risk obscuring more qualitative and humanized data in favor of raw numbers and figures.
Insights that can explain human behavior, and provide insight into why they’re making specific decisions on site.
Modern big data solutions have the power to provide qualitative data insights as well as vast levels of quantitative data, and will align your goals with established business needs and processes.
But how exactly are these qualitative data insights used to optimize CRO strategies for online businesses? Let’s take a deeper look at the vast potential of big data:
Understanding the Importance of Big Data
The importance of conversion rate optimization can’t be underestimated. Fundamentally, the act of unleashing your potential in securing conversion rates will make all the difference in securing your growth or futureproofing your endeavor.
Even if you’re a small business with relatively low monthly traffic rates, making adjustments to optimize your pages has the potential to increase the percentage of conversions that you’ll experience.
From choosing an appropriate domain name to selecting a web hosting company, building a functional eCommerce site is a delicate process, and any changes made can carry a profound impact on the experience that your customers will have on your pages.
With this in mind, incorporating and using big data is an extremely valuable tool that your business can tap into when…
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