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New partnership set to provide seamless end-to-end experience engine to enhance brand experience and boost revenue
CHICAGO, March 13, 2023–(BUSINESS WIRE)–Aprimo, an industry-leading provider of digital asset management and content operations solutions, today announced a new partnership with PathFactory, a leading B2B Content Intelligence platform, to provide a comprehensive solution for managing and optimizing the entire marketing process. This revolutionary partnership will allow their customers to elevate their brand experience and accelerate revenue by delivering engaging, AI-driven content engagement insights that effectively connects with audiences.
“Our new partnership with PathFactory is a game-changer for content planning and delivery,” said Erik Huddleston, CEO, Aprimo. “By leveraging PathFactory’s cutting-edge data and AI capabilities, we’re helping businesses connect with their customers in a way that’s more engaging and efficient than ever before. Our streamlined solutions will enable companies to deliver the most up-to-date content that resonates with audiences based on behavioral engagement, resulting in a more intuitive and enjoyable customer experience, leading to more meaningful interactions with brands.”
The new partnership brings together Aprimo’s expertise in content operations with PathFactory’s focus on content optimization and measurement to provide an all-inclusive solution for businesses to deliver better experiences, qualified leads and increased revenue.
Key features of this integration include:
Building intuitive customer journeys at an increased velocity by consistently engaging customers in real-time with highly curated and relevant content directly from the digital asset management (DAM) solution
Driving efficiency and scale across channels with an easy-to-use interface and search capabilities that streamline strategy, easily-accessible brand assets, workflow and campaign planning
Enabling data and AI-driven decision-making by…
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