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AI writing usage has exploded in the last few months with the launch of OpenAI’s Chat GPT. The tool crossed 1 million users in less than a week. For comparison, it took Twitter two years to reach 1 million users.
As an owner of a portfolio of media websites, I have been using OpenAI’s latest version (GPT-3) since its Beta launch in late 2020. OpenAI’s technology has come a long way in the past two years and is already transforming how businesses create content, communicate with customers and staff their organizations.
It’s no surprise that incorporating AI solutions into marketing, customer support and other business processes can help organizations increase efficiency and reduce costs. The use cases for AI writing tools are especially strong for marketers. But how can you utilize AI writing for your marketing in 2023? Here is the easiest way to get started with AI writing assistants.
Related: Here’s How Your Business Can Use 3 Popular AI Content Creation Tools
1. Equip your team with AI writing assistants
OpenAI’s GPT-3 is the core technology that many companies are building on. AI writing assistants are interfaces that allow users to create content quickly, accurately and cost-effectively. There are many tools out there such as Jasper AI, which has attracted significant usage and investment.
AI writing assistants allow businesses to generate content faster than ever before. While these tools should not be used to replace human copywriters or editors, they can be used to supplement and enhance your team’s writing capabilities.
2. Test AI writing on a variety of content types
AI writing is not a silver bullet for any business use case. But it can supplement your teams to create content faster, combat writer’s block and expand creativity. Here are some examples of use cases that people are implementing now and that you should try in 2023.
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