Afterpay Teams Up With Content Copywriting To Create Effective Content

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Afterpay is the latest big-name brand to sign with Content Copywriting – an award-winning strategic content marketing agency, which uses SEO-driven strategy to create effective, meaningful content for clients with big ideas. 

Content Copywriting will deliver a strategic calendar of articles for Afterpay’s app and website, to further promote Afterpay’s affiliate merchant partners and drive new organic traffic to their site. The project aims to use data-driven article topics and product curation to optimise customer experience and connect customers with new brands and products. 

Joel Moran, Brand Marketing Director at Afterpay, said: “Content Copywriting’s content marketing results speak for themselves – we’re really excited to get started with them on content that delivers value for our customers, while also growing awareness of our brand partners. Sarah Spence and her team are really bridging the gap between high-quality content written for humans, and the strategic SEO goodness that creates big-impact results.” 

Afterpay joins a client stable including Koala, Westpac, Kwik Kopy, Meriton Suites, Business Events Sydney and Craveable Brands (Red Rooster, Oporto and Chicken Treat). Previous Content Copywriting clients include Nature’s Way, David Jones, LendLease and Compare The Market. 

Sarah Spence, founder and strategic director of Content Copywriting, said: “Our approach is to create content with purpose. Forget spray and pray or churn and burn, we do the research and build the strategy, so that each piece of content is specific, measurable and targeted. Afterpay is an ideal client for us – they’re open to trying new things and they have an amazing network of partners. The sky’s the limit in terms of what we can achieve together, I can’t wait.”  

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About the Author: V. Moss