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Link tracking has been around since the beginning of the web. After all, links are the lifeblood of the Google search algorithm. So it’s no surprise the need for online commerce to track links effectively.
However, the uses of a link shorter can vary depending on your role in digital marketing. I’ve found there are 4 types of users of link tracking tools:
Affiliate MarketersAd BuyersInfluencersSocial Media Managers
Each user has a somewhat different need and use for a link shortener.
Affiliate marketers usually want a service that can be used with WordPress to manage the hundreds (sometimes thousands) of affiliate links in one location. They don’t want to worry about when an affiliate link needs to change. Optionally, an affiliate wants analytic tracking for clicks and (if they are advanced) conversions.
On the other hand, ad buyers care about tracking clicks and conversions and sending that data back to the ad networks. Most want support for at least the big 3 ad networks: Google, Facebook, and Microsoft. TikTok is an up-and-coming ad network. Attribution is key for an ad buyer and ensuring ad money has a positive ROI.
Influencers are looking to insert a cloaked and shortened affiliate link in their social media network of choice. They are looking for a brandable domain name that is ideally unique for them. They need to track sources of clicks and are the links shortened enough to appear in a post.
A social media manager’s main need is the insertion of UTM codes for tracking how effective is a media campaign.
Based on this difference in use, I have broken down the best link-tracking tools into my recommendations.
My Recommendations
Not all link-tracking tools are the right fit for the task at hand. Here are my recommendations on which link-tracking tool is right for your specific needs:
Best Overall Link Tracker
ClickMeter
Larry’s Take
In my opinion, ClickMeter is the best link tracking service available. That’s not to say it’s perfect, because its functionality…
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