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New York Fashion Week offers plenty of creativity and inspiration for content creators looking to up … [+] their game. (Photo by JP Yim/Getty Images)
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“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
That quote from the legendary Coco Chanel captures the essence of fashion as a form of expression and creativity. And it’s true for your marketing content, too. Chanel easily could have said, “Fashion is in the sky, the street, the content you create.”
Although content marketing is my livelihood, I’ve long been fascinated with the fashion industry, especially New York Fashion Week (NYFW) and shows like Project Runway and Next in Fashion. Watching the designers dream up new creations and models strut their stuff sparks my imagination and inspires me to work with my finest colors on full display.
How about you? What might your NYFW collection look like? What kind of story would you tell through your garments? The same principles that apply to fashion design can also apply to your content marketing practice.
In this piece, I hope to fuel your aspirations. I hope to show you how the fashion world fuels me so you can see it as a source of inspiration for your marketing content. To that end, I’ll also share examples of how to turn fashion’s creativity and innovation into haute couture for your content.
Ready? Let’s start the show.
1. The grandeur and the glamour
Ralph Lauren is an example of a fashion designer who’s grandeur and glamor inspires me—and those … [+] inspirations want to get into my content! (AP Photo/Bebeto Matthews)
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One aspect that makes fashion shows so exciting is the grandeur and glamour on display. Consider Ralph Lauren, whose comeback to NYFW included a star-studded red carpet and a lavish showing of his Spring/Summer 2024 collection, followed by a…
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