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(MENAFN- MotherLink.io)
If someone sold you a dream how digital marketing is easy and that money will magically fall out of the sky, here’s a reality check – it’s doable but you’re going to need to put quite a bit of blood, sweat, and tears into it. Know that the digital space is quite saturated at this point and that you’re not the only one competing for your target audience’s attention.
To survive in this competitive industry, you’re going to need to study up on the fundamentals of digital marketing and keep refining your craft until you see success. Since you’re likely to be overwhelmed by oftentimes conflicting information that floats around the web, we’ve narrowed it all down to the most important things you need to pay attention to as a digital marketer.
1. Website
Before you can convert your visitors into buyers, you’re going to need a suitable platform for the purpose. In most, if not all niches, a website is going to be your base of operations. This is especially true if you’re running any kind of paid ads and working on organic SEO traffic (both of which we’ll cover in a bit).
Think of it like a brochure that showcases your product catalog. It’s where most of your prospective customers will come looking for information. For this reason, you should focus on designing it to look as professional as possible. As unfortunate as it may be, most people tend to judge a book by its cover. On top of that, you should also do what you can to make it easy to navigate (most visitors don’t have the patience to waste minutes let alone seconds to search for something that’s buried deep within a subsection).
2. SEO
There’s something alluring about getting sales while you sleep. With the help of SEO, this is not only possible, but an actual reality certain business owners enjoy day by day. To get your first trickle of organic traffic, however, you’re going to need to study the…
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