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(Ad) Email marketing continues to be a powerful and effective tool for businesses of all sizes, with email marketing revenue estimated to reach almost $11 billion worldwide by 2023, according to Statista.
Source: Statista
With the rise of social media and other digital marketing channels, it can be tempting to neglect email. However, compared to other digital marketing channels, email marketing has consistently proven to be one of the most effective at driving conversions and generating revenue.
Today, email marketing has become a crucial part of any business – whether it’s a B2B or B2C – marketing strategy, and it’s essential to stay up-to-date on the latest trends to reach and engage your audience effectively.
From the increasing use of artificial intelligence and automation to the rise of email gamification, these trends will be important for businesses to consider as they plan and execute their email marketing efforts.
So, to ensure your email campaigns are as effective as possible in the coming year, keep reading to learn more about the top trends in email marketing.
Trend #1: The Rise Of AI And Automation In Email Marketing
Automation and AI are being used increasingly in email marketing to improve campaigns. Automation helps businesses save time and resources by setting up emails triggered by what the recipient does, like leaving a cart or signing up for a newsletter. With automation, marketers can send relevant emails on time without creating individual emails for each customer.
Source: Headspace
AI can also customize emails by looking at customer data and finding patterns. It can analyze someone’s purchase history to suggest other products or discounts, pick the best subject lines, and figure out the best time to send emails based on how the person has interacted…
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