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Business team discussing strategy
getty
You have a million tech tools at your fingertips, but they all seem to be veering off in different directions. You know you could be taking more advantage of AI and automation to speed up your research, analysis, workflows and content creation. But without a refined content strategy, you’re afraid you’ll just end up doing all the wrong things a lot faster.
Technology can be a great way to get your message out, but it requires human content experts to provide the focus. Here are three ways to speed up your content production while staying efficient and on message.
1. Hire or Partner With Top Content Talent
Any solid content strategy starts with engaging top talent. You need writers who understand your brand and can develop the right plan of attack. If you have the budget, hiring an in-house content team has its advantages. You have more oversight and can work directly with your team to turn deliverables around faster. Content creators can meet with departments like marketing and design to develop unified concepts or bounce around ideas.
Hiring contract workers can be more cost-effective, especially if your content needs are relatively limited. But working directly with freelancers brings on additional workload your team might not be equipped to deal with. Someone will have to source and vet talent, provide guidance and, of course, deal with invoices. For each freelancer you take on, you’re adding additional relationship management tasks. You’re also giving them access to the company’s secret sauce—sharing data, files and messaging that would otherwise stay internal.
Many companies find a happy medium by working with specialized content agencies that can screen and hire talent to create content on your behalf. They’ll also work with your team to develop a bespoke content strategy that meets your organizational goals. It’s less hands-on than having your own content team, but you still get plenty of…
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