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Building a new construction company from scratch? You’ll want an effective logo. Rebranding your existing company? You’ll want a better logo. Why do you need an effective and better construction logo? Because how you present your business to your customers says a lot about who you are and what you have to offer.
We realize we may be slightly biased about the power of design, so to better answer the question “why invest in a construction logo?” we at 99designs by Vista recently asked hundreds of small business leaders in construction across North America, UK, Australia and New Zealand about how important visual branding is to their business1. The response was an overwhelming “very!”
In our survey findings, the majority (83%) said that visual branding is important to their overall business success, with 74% claiming it has had a significant direct impact on their revenue. Over 80% of small businesses in construction also reported their branding helps attract new customers (82%) and build customer trust (85%).
A well-crafted construction logo communicates that your company is the right one for the job. When clients are shopping for the right contractor for their project, they’re looking at a lot of logos and getting a lot of estimates, quotes and ideas. When they see your logo, it should tell them that you know what you’re doing—which will lead to a consultation where you can really hammer your promise home.
So to help you end up with the best logo for your business, we’ll walk you through what makes a good construction logo, share a few ideas and considerations, and give you some tangible next steps to get started.
What makes a good construction logo?
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To understand what makes a good construction logo, think about what clients expect from construction contractors. Having a structure built, renovated, updated or even just giving it routine maintenance is a big, expensive project…
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