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Creating effective content is an essential part of any successful marketing strategy. With digital marketing constantly evolving, it’s essential for marketers to stay up to date on the latest content hacks that can help them stand out from the competition.
Below, 16 members of Forbes Agency Council share some content hacks that all marketers should know about and be leveraging in 2023. Read on to learn why these hacks work and how they can help marketers increase engagement, generate leads and drive conversions.
Members pictured from left to right.
Photos courtesy of the individual members.
1. Partnering With Successful Content Creators
Partner with successful content creators and influencers who have audiences who are similar to yours. This skilled cadre can produce all the content you need (even video!) at a fraction of the cost of traditional creative agencies. More importantly, they’ll give you content that actually resonates with and engages your target demographic. After all, they’ve already demonstrated that they’re awesome at that! – Mae Karwowski, Obviously
2. Using Marketing As A Force For Good
Responsible brands serving as purpose-driven organizations with good global citizen stewardship will transform their marketing, making it integral to their pivotal sustainable growth strategy. Aligning your company with sustainable development goals will not only engage people’s hearts and minds, but also help you co-own an unmatched brand narrative. – Rachel Ooi, Dentsu International
3. Focusing On Micro-Moments
In 2023, marketers can hack content by focusing on micro-moments. Create short, visually appealing pieces that are highly informative to meet the real-time needs of consumers for maximum impact. – Zohaib Patoli, Lead Origin
4. Livestreaming For Syndication
Livestreaming is an interesting trend that’s being launched by TikTok, Amazon and others. There are the obvious benefits of authenticity and connecting with a highly engaged following,…
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