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People today have access to a variety of online platforms that are overflowing with an endless amount of content. Though these platforms have given organizations the ability to more directly reach current and potential customers, it also means that leaders have to devise effective ways of attracting attention in order to showcase their businesses’ offerings.
From taking steps to consider what actions will resonate best to developing useful content for the target audience, every action can positively generate sales. To help, 13 Forbes Business Council members offer additional recommendations businesses can use to differentiate themselves and make their marketing content stand out from the crowd in the age of content overload.
1. Find Your Niche
Content overload and data paralysis is what comes to mind for me. In this day and age, the best way to make your marketing content stand out is to find your unique spin and customize offerings to your authentic story or perspective. What really makes a difference today is truth, honesty and humility. People showing each other grace is human nature at its best, but make it personalized. Showcase a fresh perspective from a place of education. – Dana Neiger, HIVE Talent Acquisition Firm
2. Know Your Audience
Understand your target audience and their needs, interests and pain points. Then, create content that addresses these factors and provides real value. This could include educational how-to guides, engaging storytelling or immersive visual content. It’s also important to ensure that your content is easily accessible and shareable across different platforms, be it social media or email. – Daniel Sánchez, Influencity
Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
3. Use Multiple Channels
Promoting your content through various channels is crucial for making it stand out. This means leveraging social media, email marketing and other digital…
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