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Reviewing successful digital marketing campaigns can generate ideas for your own brand.
Here is a list of outstanding digital marketing campaigns from established companies in 2022. The campaigns feature iconic products, menu hacks, actions for social good, inspirational stories, and more.
Oscar Mayer – Bologna Mask
Oscar Mayer – Bologna Mask
Oscar Mayer partnered with Korean beauty experts Seoul Mamas to create a facial mask inspired by its bologna. Utilizing the iconic shape of the bologna and its packaging, the mask, through multichannel posts, ingeniously capitalized on an entire generation who grew up eating and playing with bologna slices. The results were a quick, visual gag, ideal for social media.
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Warner Bros. Pictures – #Barbie
Warner Bros. Pictures – #Barbie
One of the year’s most successful campaigns was by Warner Bros. Pictures. The film production company began dropping images on social media to promote the big-screen 2023 release of Barbie, the Mattel doll. Using the hashtag #Barbie, the posts featured images of Margot Robbie as Barbie and Ryan Gosling as her boyfriend Ken. The initial posts planted the cultural seed at the right time. Followers expanded the idea into a #Barbiecore movement, as the kitschy pink aesthetic began turning up at events such as the Met Gala and in social posts from celebrities, including Kim Kardashian, Lil Nas X, and Megan Fox.
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Twitter – If you can dream it, Tweet it
Twitter – If you can dream it, Tweet it
Twitter ran an omnichannel campaign launched with a tweet, “If you dream it, Tweet it,” followed by photos of billboards containing tweets from celebrities expressing their dreams before achieving them. The campaign included 39 billboards across eight cities, many in the hometowns of the featured stars, including Demi Lovato and Leonard Fournette. On Twitter, the sequence of posts closes with “Tweet it into existence.” The campaign resonated with the core of social…
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