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One of our favorite things about the end of the year is looking ahead to what’s coming up next. And one of our favorite ways to do that is to take a look at the logo design trends that are gaining traction and getting ready to dominate the scene in the new year.
So we asked our community of designers from around the world which logo design trends they think will be big in 2022. Last year, we saw lots of logos that played with ideas of innovation within constraints. In 2022, we’re going to be seeing bolder, less constrained logos—logos developed for a world that’s adapted to life amid a global pandemic. As we move deeper into the new decade, it’s these designs that are carving out and defining the 2020s’ aesthetic.
Take a look at the top 2022 logo design trends
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Retro rubber hose logos
Blurred logos
Stretched and continuous lettering
McBling
Scribbles and sketches
Experimenting with line thickness
White space finds imagery
A groovy revival
Layered elements
Typography takes shape
Grunge gets a revamp
1. Retro rubber hose logos
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You’ve seen rubber hose imagery. If you’ve ever played Cuphead or Bendy, or if you’ve ever simply watched a cartoon produced in the 1920s or ‘30s, you’ve seen rubber hose animation. And in 2022, you’re going to see it a whole lot more… in logos!
T-shirt design by korokoro
Maybe we’re seeing a resurgence of the rubber hose aesthetic because it’s just about a century old. Or maybe because this style lends itself to characters, and as brands aim to feel more personable and more human, character logos are a way to do it. In any case, 2022’s rubber hose logos are colorful, creating a contrast against the black and white cartoons of yesterday.
By presenting these characters in color, designers can incorporate brand color palettes and make this style feel fresh and modern. They’re also nearly universally non-human characters, which makes them feel whimsical and fun.
These types of…..
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