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Logo creation is an integral part of the brand-building process. From including key shapes to selecting the perfect colors, your logo should speak to who you are as a brand while also serving as a memorable symbol of your identity.
Illustration by OrangeCrush
The most successful logos are the ones that embrace versatility and work in several spaces. The process of logo creation can be time-consuming and frustrating, though. From fresh startups to seasoned designers, everyone can benefit from learning logo design tips. Remember, the act of logo design is about exploring the possibilities of everything your brand can be, as a logo is a visual representation of your brand. Getting that logo to its ultimate destination can take time, patience and significant effort.
So whether you’re creating a logo for the first time, you’re already deep in the design process or you’re looking to revise an existing logo, these logo design tips will help your logo be it’s very best.
10 logo design tips to boost your brand
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Know what you’re working with
Visualize on paper, then render digitally
Tell a story
Begin with black and white (the color can come later)
Keep it simple
Use letters and shapes strategically
Size matters
Position your logo horizontally and vertically
Make sure your logo is yours and only yours
Don’t be afraid to let your logo evolve
1. Know what you’re working with
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First things first: identify the goals of this logo design project and get a solid grasp on the task at hand. Identify exactly what you want to achieve with this logo, then determine what it’s going to take to get there. Remember: branding and a logo are two different things. Branding is the nuanced art of shaping your brand, while a logo serves as a visual representation of the brand itself. Both are important, but they’re not the same. Ultimately, both are incredibly important for the sustainability of your business.
When designing your logo, begin with a logo design brief…
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