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Many popular things in the world of high tech started in Israel, including Google’s Startup Growth Lab program, which is designed to help local startups grow. It was launched here five years ago and was then adopted by Google worldwide. Since its international expansion, the program has run in 16 other countries, including England, Spain, Japan, the United Arab Emirates, and Brazil, among others.
Google’s accelerator focuses on marketing and business strategy, and its graduates have raised a combined sum of over $3.7 billion. Six of the startups became unicorns, four went public and two made an exit. The accelerator gives participating companies the tools every startup needs to grow quickly and globally; it includes branding and marketing communications, UX, management and team building, data and analytics, Google Ads, and more.
The program lasts four months and is intended for B2C and B2SMB companies. The sixth cycle opened this month, and a close look at the startups accepted to it may indicate who will be the next stars in Israel’s high-tech ecosystem. How do we know? Because Elementor, Orcam, Papaya Global, Melio, and Conneacteam are just some of the program’s graduates.
Out of hundreds of applicants, ten startups from various fields were accepted for the new cycle.
Riverside
Field: Content creation
Year of establishment: 2019
Founders: Nadav Keyson (CEO), Gideon Keyson (CTO), and Jonathan Keyson (Head of Sales)
Number of employees: 130
Financing: $47 million from two rounds, led by Oren Zeev
Riverside started as an internet platform for discussions on various topics (hence its name – the banks of the rivers were the places where people would come to talk and socialize). It then became a platform that allows you to record studio-quality podcasts and video interviews easily and directly from your browser.
Masterschool
Field: Career building
Year of establishment: 2019
Founders: Otni Levy (co-CEO), Michael Shurp (co-CEO), and Eran Glicksman (CTO)
Number of…
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