What Is an Advocate Marketing Program? (+ Examples)

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Promoter, backer, campaigner, champion … these are all synonyms for advocate, and precisely what an advocate marketing program is all about.

That’s a very surface-level intro to these campaigns — and what they help brands achieve. Here, we’ll expound on advocate marketing just as you might have your happy customers do for your products or services when you launch one of these initiatives. Buckle up!

We’re going to:

Give you an overview of advocate marketing.Talk about some of the advantages of advocacy programs.Explain the fundamental steps in building a solid campaign for your business.And even give you some real-life examples of wildly successful advocate marketing campaigns from some of today’s most recognizable brands.

What Is Advocate Marketing?

Every brand wants to make advocates of their customers because it helps drive their growth, boost their credibility and, well, make them more money. It’s great when this happens naturally, and it often does when you have a solid product or service that people love.

But there’s nothing wrong with throwing a little fuel on the fire (in fact, we encourage it). An advocate marketing program is a type of campaign that intends to turn existing customers into brand advocates who champion your name and your offerings and encourage more people to buy what you’re selling.

An advocacy marketing strategy isn’t just for the little guys who’re just getting started, either. Some of the largest and most recognizable brands in the world deploy advocate marketing strategies (more on those later) that bring in hundreds of thousands, millions and sometimes, even billions of dollars in additional revenue.

Advocate vs. Affiliate vs. Referral Marketing: What’s the Difference?

You might be asking: What’s the difference between advocate marketing, affiliate marketing or even referral marketing? At first glance, these 3 strategies appear very similar — and in some senses, they are.

As…

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