The 6 key principles of logo design

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The goal of a logo is to perfectly represent your brand to an audience, while also differentiating you from others out there. When someone looks at your logo they should be able to determine two things: if they desire the product and if they want to buy it from your company. The principles of logo design will help you do that.

Illustration by OrangeCrush

Learning how to design a logo can seem overwhelming. Where do you begin? That’s where the logo rules below come in handy.

Logo design is a process that gets easier when you approach it with knowledge, experience and a solid plan. If you want to create something great it’s important to know the principles of graphic design and learn some graphic design basics. Then determine who your customer is and what it is that you want to tell them. Your logo design choices will make a big difference in helping you communicate your message to your customer.

The logo design principles below are the rules you need to follow if you want to create an effective and successful logo.

The 6 key principles of logo design to know about:

Balance & proportion
Applying these logo principles

1. Simplicity

Simplicity is what helps a logo stand up against challenges of time and what makes it replicable and easy to work with.

The three lines that make out the “E” make the logo simply expressive by matacurut

You want your logo to be as clear and visible as possible while reflecting your aesthetics and conveying your philosophy. Take the Nike logo—nothing more than a monochrome swoosh. It doesn’t get simpler than that.

Wise choices in typeface, color options and graphics are crucial to this step. Is your logo made up of several overlapping shadings, images, fonts, letters? Choose just a few active elements for your design—a good logo is not overcrowded with elements. And don’t forget the white space! Simplicity requires excellent use of spacing. The elements…


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About the Author: V. Moss