From product to pitch, innovators need to find that sweet spot of ability, aspiration and market need. Branding, sales, digitalisation, and fundraising are key steps.
Here are ten sets of online resources and masterclasses for entrepreneurs to hone their edge in innovation.
1. Product management 101
For the uninitiated, product management is essentially the process of defining, developing, and bringing a product to market. There are a number of courses for professionals who want to not only advance their careers but also understand their customer needs better and manage cross-functional teams.
As a product enthusiast, and more recently, as a core team member of the NASSCOM Product Skills (NPS) team, I have had the opportunity to engage with a number of product leaders. NPS offers self-paced courses with a wealth of curated content and learning modules. The modules include Decoding of Product Management, Methodologies and Tools for Product Managers, Product Strategy, and Product-led Growth.
2. Digital marketing and branding
Today, in the era of fast-paced changes in the way products and individuals turn into local and global brands, it becomes paramount for those in remote regions to leverage digital marketing better.
Looking through one of the Udemy courses from a few years ago, I noticed how much has changed in the digital space, and yet some of the fundamentals of marketing and branding remain the same.
In this regard, Udemy, edX and Coursera are pretty popular, especially among young professionals. The market is so fluid that one needs regular refreshers in search engine optimization (SEO), social media marketing, email and content marketing, and RoI metrics.
3. Leveraging analytics, AI and data sciences
Once you define your business goals and objectives, using the latest data tools and AI can expedite your growth and even be a major game-changer. I remember, at a live event survey via CrowdProduct, AI was the most sought-after topic. Some of the leading Indian…