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As marketing budgets tighten and marketers become more strategic on martech spend, one content management system is showing its return on investment is so high it pays for itself in less than 6 months.
Customers are receiving a 582 per cent return on investment over three years and a six-month payback period for managing and scaling content with Storyblok’s Content Management System (CMS), a new Forrester Report has revealed.
The Total Economic Impact™ study conducted by Forrester Consulting, part of Forrester Research also found that customers gained $1.6 million in benefits due to single source management of content, three times productivity boost through efficiencies due to deployment setup, and better customer experience through scalable content operations.
Making storytelling and content creation effortlessly scalable
Before investing in Storyblok’s CMS, one interviewee’s organisations were using a mix of traditional CMSs and/or a custom built monolithic environment which required a lot of maintenance. The overall time to make updates to customer-facing content on any channel took far too long to keep up with the constant flood of content changes.
“Since we’ve been using Storyblok, there’s been a boost in productivity, three times faster than the previous system. Even more than that, it’s enabling us to tell better stories to our customers in a quality way,” said the head of digitisation at a Telco who was interviewed as part of the study. As a result, the surveyed organisations reported customers are spending more time on their websites because they’re more engaged due to the regularity in which updates are made.
Evaluating the best CMS…
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