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Brafton’s Monthly Newsletter from the Social Team
In this month’s edition, we’re focusing on the importance of user-generated content — UGC for short!
In this month’s edition, you’ll find:
Why UGC is important for your social presence…A few great examples of UGC and how it can be used…And a few ways you can encourage your followers to create content for you!
#DYK
Let’s start with the basics.
User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms — including images, videos, reviews, a testimonial, or even a podcast!
Here’s a great example of organic UGC that was we repurposed for Hatfield Meats, a Brafton Client, on Instagram:
So, where does UGC come from?
UGC can be garnered from customers, brand loyalists, employees, or a UGC creator. A UGC creator is someone who creates sponsored content that appears authentic, but is designed to showcase a specific business or product. UGC creators are not creating traditional organic UGC — they’re paid by brands to create content that emulates traditional UGC.
And here’s a great example of UGC Creator content that we repurposed for Hatfield Meats on Instagram:
Why is UGC important?
UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. The customer-centric content can be used on social media and other channels, such as email, landing pages, or checkout pages.
UGC can:
✔️Increase your brand’s authenticity.
✔️Establish brand loyalty.
✔️Ensure trust in your product or service.
✔️Increase conversions, purchases or leads.
And much more, given that UGC is adaptable, flexible and more cost effective than influencer marketing (which can run into the millions).
#OMG
Did you know that consumers are 2.4 times…
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