Cottage Marketing Industry Growth Outpaces General Market

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This includes everything from at-home consultants to writers who author content that adheres to search engine rules. Cryptocurrency promoters, those who exchange non-fungible tokens and Internet art dealers all represent part of this overall segment of the market.

While exact hard numbers are difficult to come by, non-ministerial government department agents from the Office for National Statistics around 14% of workers do their jobs solely from home. This represents a decline from the same time last year, but the number of hybrid workers is continuing to increase so it’s easy to say that even though growth is slowing it should still outpace the economy as a whole for some time. Unlike almost all other sectors, small businesses are dominating the space.

The Expansion of Decentralised Remote Work

National-level enterprises had already started to move their operations to virtual offices before 2020, but the lock-downs obviously spurred many to switch to full-time telecommuting. A majority of these businesses have expressed the wish to transition their remaining workers back into a physical workplace as soon as they can. However, some studies suggest that remote work productivity figures are actually higher than those found in a real office. That might explain why flexible small businesses that only employ at-home contractors can grow so quickly.

None of these firms have to deal with the costs incurred by owning real estate. Energy prices have continued to spiral out of control and even the largest food bank in the UK is planning on shutting down as a result of high power costs. Online marketing companies that are run as sole proprietorship only ever have to pay for whatever power and network bandwidth they consume at home.

In most cases, it’s easy to bury these costs as part of the normal operation of a house. Homeowners who save a great deal by not having to commute to work are often able to swallow these costs without difficulty. The fact that they get to…

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