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social media marketing for financial advisors
Millions of people use social media every day. And there’s likely a huge gap in your marketing plan if you’re not leveraging them to promote your advisory business. Social media platforms offer an opportunity to connect with prospects and current clients on a scale that’s unmatched. Knowing how to approach social media marketing for financial advisors is essential to carving out a niche for your brand in a competitive landscape. Ready to tackle your marketing plan and start scaling your business? Here’s how to get started.
If you are looking to grow your financial advisory business once you become an advisor, check out SmartAsset’s SmartAdvisor platform.
Do Financial Advisors Need Social Media?
There’s no rule that says financial advisors need to use social media to market their businesses. However, there’s some definite value to be had in social media as a marketing tool. Here are some of the ways social media can enhance your marketing efforts as an advisor.
Expand Your Reach: Social media makes it possible to get your branding and messaging in front of a wider audience. Globally, more than 4.65 billion people around are active on social media platforms. Within that number is a sizable pool of prospects who may be looking for the kind of financial services you provide.
Build Trust: Trust is an important component of the client-advisor relationship. Clients want to know that you’re in their corner and that they can rely on you to do what you say you will. Social media gives you a platform for building trust around your business through your messaging.
Define Your Brand: In a sea of competition, how you approach branding can be critical to making your advisory business stand out. Social media creates a path for doing just that. Branding encompasses everything from your business logos to the tone you use in your content. A consistent approach to branding across social media channels can help make your business…
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