Showpad, the global leader in sales enablement technology, hosted its annual Transform Connect event on November 9, 2022 and unveiled its new product vision and solution strategy – including the launch of Showpad’s Enablement Operating System (eOS™), App Studio and Partner Ecosystem.
The Showpad eOS™ aligns sales and marketing around content, engagement, and insights, allowing organizations to develop customizable enablement strategies and provide users with greater flexibility to turn their respective go-to-market strategies into competitive differentiators. Showpad eOS™ provides enhanced functionality to optimize all buyer interactions through the following use cases:
Sales Content Management – Enables revenue teams to operate from and align around a single source of truth for all sales content, improving content relevance and quality for buyers.
Seller Effectiveness – Gives sellers the tools, knowledge and best practices to position themselves as trusted advisors to today’s larger buying teams – with scalable training and coaching, and guided selling.
Buyer Engagement – Elevates every interaction and close deals faster through a unified platform where sellers and buyers can collaborate and co-create via personalized communication channels and modern storytelling formats.
Analytics and Insights – Delivers data-led insights throughout seller and buyer journeys, turning engagement learnings into stronger, more relevant content strategies, targeted coaching, tailored engagements, and greater ROI.
“Sales and marketing teams need a unified operating system that gives them visibility, control, and access to all stages of the buyer journey; a system to handle the challenges in front of them. Showpad is that operating system, aligning revenue teams, so sellers can shine in the moment of truth – when engaging with the buyer,” said Hendrik Isebaert, CEO of Showpad. “With the Showpad eOS™, choice is amplified. We are inviting our…