How To Write The Perfect Digital Newsletter (infographic) / Digital Information World

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A cookieless world is coming. But don’t worry, we’re not talking about actual cookies.

Those delicious mid-morning snacks are safe.

Instead, we’re referring to digital cookies.

Google Chrome is phasing them out this year, and Apple has also announced that it’s locking the cookie jar forever.

It’s good news for online users concerned with privacy. But it’s not so great for small companies and marketers who rely on third-party data to promote their brands.

They’ll have to develop new methods for reaching customers and sharing messages.

That could mean revving some of our more traditional forms of communication, like letter writing.

Not real letters, obviously.

No one is going that old-skool in the year 2022.

But email newsletters – weekly or monthly communications delivered directly to a potential customer’s inbox.

Email newsletters are a highly effective marketing tool for smaller firms operating on a tight budget. And that’s why small business lender OnDeck created a new infographic guide explaining the fundamentals of writing killer business newsletters.

It explains how to write, promote, and track a newsletter campaign from scratch.

But before we get on to that, let’s look at why newsletter writing is making a big comeback in the post-cookie world.

How effective are email newsletters?

Email newsletters are awesome.

But don’t take our word for it.

Here are some stats:

31% of B2B marketers believe email newsletters are the best content marketing tool to nurture leads. Almost 1 in 2 (49%) consumers like receiving weekly promotional emails and letters from their favorite brands.Research shows that $1 spent on email marketing generates $42 in revenue.

The benefits of writing newsletters

The main benefits of firing a newsletter straight into your customer’s email box include,
Generating more leadsTeaching people about a brandBuilding long-term relationships with customersAnnouncing new products and servicesOffering special deals to the most loyal and engaged customersUsing…..

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