Global traveller report reveals shift towards sustainable travel

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A new report by the World Travel & Tourism Council (WTTC) and the Group, together with Deloitte, has revealed a heightened appetite for sustainable tourism amongst consumers, with 69% of travellers actively seeking sustainable travel options.

The report also analyses the trends that shaped the travel and tourism sector in 2022 and will continue to do so over 2023.

The A world in motion: shifting consumer travel trends in 2022 and beyond report, shows that sustainability is a key element of the travel agenda, with travellers eager to reduce their carbon footprint and support sustainable tourism.

According to a survey included in the report, three-quarters of travellers are considering travelling more sustainably in the future1 and nearly 60% have chosen more sustainable travel options in the last couple of years.

Another survey also found that around three-quarters of high-end travellers are willing to pay extra to make their trips more sustainable2.

Last year, following more than two years of travel disruption, travellers made clear their wanderlust is very much alive, with a 109% increase of international overnight arrivals, compared to 2021.

According to the report, last year consumers were willing to stretch their budget for their holiday plans, with 86% of travellers planning on spending the same amount or more on international travel than in 20193, with U.S. tourists leading the list as big spenders4.

Traveller spend looking better

Despite concerns about inflation and the cost-of-living crisis around the world, nearly a third (31%) of travellers said they intend to spend more on international travel this year than in 20223.

Additionally, according to Deloitte’s Global State of the Consumer Tracker, last year more than half (53%) of global consumers surveyed during the summer said they plan to stay in a hotel over the following three months.

Julia Simpson, WTTC president and CEO, says: “The demand for travel is now stronger than ever and our report…


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About the Author: V. Moss