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Ankur DasguptaAI is a modern-day marketing hero! Marketing is one area of corporate operations where artificial intelligence (AI) is commonly expected to bring about significant change. AI-driven marketing can evaluate vast amounts of data, design strategies, and forecast upcoming trends with precision. As a result, businesses can automate repetitive aspects of marketing operations, improve their campaigns in real-time, and make better judgments about where to allocate marketing budgets. It will happen quickly, but not overnight. In the coming months, AI is widely expected to become embedded in marketing functions in support of the work that marketers conduct.ETBrandEquity spoke to Ankur Dasgupta, Vice President for India/APJ Marketing, Communications, and Global Corporate Social Responsibility at NTT DATA Services, on how AI is changing marketing strategies by automating time-consuming tasks to increase efficiency.
1. It is predicted that enterprise AI will have an outsized impact on the marketing sector. What are the possible use cases where AI can help marketers create value?
Potential benefits range from enhanced client engagement to improved campaign management. The use cases where AI can help marketers create value are numerous and multifaceted, encompassing a wide range of applications such as personalised content creation, predictive analytics, and targeted advertising. For instance, AI can enable marketers to leverage vast amounts of data to gain insights into consumer behaviors and preferences to help create tailored messaging and experiences that resonate with target audiences.
AI-powered chatbots and virtual assistants can provide extended-hours client support, while also freeing up human agents to focus on more complex client interactions. Overall, the integration of AI into marketing operations has the potential to revolutionise the way companies engage with their clients, improve their ROI, and gain…..
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