With the onset of the pandemic, Digital advertising has been on a mission to overshadow Television AdEx in India, after having surpassed Print, Radio and other mediums. We saw how Google, and Facebook overtook top Indian media firms in ad revenue in FY21. In fact, their last earnings report for FY22 showed how the two players still dominate the Digital advertising space in the country, even as other Digital media companies have begun to slowly chip their way into that share. However, the year 2022 was one that first brought optimism for Digital media with forecasts on how it is expected to grow by 30% as opposed to TV’s 14%, and then in the second part spread gloom with talks of a global slowdown, coupled with layoffs and impending recession, which were expected to shake the advertising industry and most directly the tech majors.
Here we profile the key leaders from tech companies who have contributed to the success of these digital platforms, the ones that have driven growth through the transformative sale of advertisements in various forms.
Estimated Ad Revenue: Rs 24,926.5 cr for FY22
Google supports a total of 19 Indian languages
Roma Datta Chobey
Senior Director, Digital First Businesses
Roma Datta Chobey joined Google in 2015 as the Head of Industry, Classifieds, and Gaming. She was later elevated as Group Head for Travel, BFSI, Classifieds, Gaming, Telco, and Payments. Her portfolio expanded when she was appointed as Director, Entertainment and Media. She was previously associated with HDFC bank and IDBI Bank. After spending ten years in the banking sector, Chobey stepped into a strategy role, and thereafter she joined the tech industry.
Director, Customer Solutions
Shalini joined Google in 2021, and is Director and Country Head for Google Customer Solutions where she is building the digital ecosystem for India. Prior to her current role, she was the…