DIGITAL BRAND MEDIA & MARKETING GROUP, INC. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-Q)

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Readers are cautioned that certain statements contained herein are
forward-looking statements and should be read in conjunction with our
disclosures under the heading “Forward-Looking Statements” above. These
statements are based on current expectations and assumptions that are subject to
risks and uncertainties. This discussion also should be read in conjunction with
the notes to our consolidated financial statements contained in Item 8.
“Financial Statements and Supplementary Data” of this Report.

OPERATIONS OVERVIEW/OUTLOOK

The Company developed a document called the Creds Deck which provides a
description to prospective clients of Digital Clarity’s value proposition
http://www.dbmmgroup.com/wp-content/uploads/2020/11/Digital-Clarity-Creds-Deck_DB64F.pdf.

The fiscal year 2022 has focused on a slow return to normalcy though businesses
have faced enormous challenges over the past few years, and DBMM’s operating
business Digital Clarity, is no exception. However, for context, it is worth
reminding investors and shareholders, that Digital Clarity was acquired by DBMM
as a cash-flow positive business with a great reputation and industry network,
winning industry awards.

As stated in the MD&As for many years, the operating business is cash flow
positive, but the costs of maintaining a public company far exceed the profit in
those early days. That was expected. That is the digital business model, though
many digital companies do not have any operating revenues while they build the
business.

Though the post-pandemic era still leaves scars, there is also an opportunity
for lean organizations to take advantage of the new and challenging landscape
that will no doubt still impact the overall economy.

Most analysts are clear that as we head toward the end of 2022, the challenges
globally though different from the pandemic will still have an impact in 2023.

Businesses will have to deal with the after-effects of not only the global
pandemic but…..

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About the Author: V. Moss