Websites have come a long way since the first page (opens in new tab) was created in 1989 at CERN by Tim Berners-Lee. Rather than simple information and links to other pages, today’s websites can deliver rich content experiences to users that are the equivalent of native applications. Of course, building and running those pages has become more complex.
To build and design those sites – and meet those goals – new techniques and technologies are needed.
Headless content management systems (CMS (opens in new tab)) are growing in popularity to help companies manage their sites more efficiently. But to make the most of them, you need to understand them in context, and look at your processes.
Traditional vs modern web development
In the past, websites were built in HTML (opens in new tab) – they were simple experiences based mainly around text, and they were edited and managed by developers, by hand. This was cumbersome, so more tools were created to make designing and building websites easier. Still, everything was designed, built and managed in one place by the web developers involved. Code and content were held together.
Over time, the web experience grew richer with more images, video, animations and other dynamic elements. Sites grew in scale and complexity to become today’s modern interactive experiences that users have come to expect.
Today, the number of stakeholders in the website has skyrocketed and so have demands on the site to drive meaningful business results. This has made execution more complex for those who are responsible for managing sites. According to Hanover Research (opens in new tab), more than half of marketing and IT leaders (59%) say making a simple change to their website can take more than a month, and 19% said updates take four-to-six months. These timelines inevitably stand in the way of agile, iterative marketing approaches, leaving opportunities to engage customers and close business on the table.
One approach to help in this…