Bhediya Movie Marketing Strategy banks on original content & regional outreach

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Bhediya, Bollywood’s very own creature comedy dropped in theatres and to reach the masses across India and abroad, the makers chose both traditional and digital media. Here’s a look at the Bhediya marketing strategy.

Following Bollywood’s new favourite genre horror-comedy, Varun Dhawan and Kriti Sanon starring ‘Bhediya’ follows the life of Bhaskar played by Varun, who on a very uneventful night, gets bitten by a wolf and gets the ability to turn into a werewolf on full-moon nights. This ‘retelling’ of sorts of ‘Teen Wolf’ takes a humorous route with a classic Bollywood under Maddock Films’ banner. Bhediya Marketing Strategy synces seamlessly with this theme.

To reach the masses, the makers of the horror flick chose digital and traditional platforms. Here’s a look at the Bhediya marketing strategy that crossed several borders. 

Announcing the Series

Dinesh Vijan, the producer, announced prior to the movie’s release announced that Bhediya is set to be his third installment in the horror-comedy universe. The makers also announced that it would be shot in Arunachal Pradesh with Arunachal rapper K4 Kheko featuring in the movie’s soundtrack. 

This announcement opened up the regional audience for the movie prior to its release. 

Trailer Drop

Little over a month before the movie hit the theatres, the banner’s social media platforms were flooded with anticipation posts around the trailer release. Finally, on October 19, the creators released the movie trailer in three languages – Hindi, Telegu, and Tamil. Thus expanding their reach among the regional audience. 

Fan Art Gallery

Bhediya’s team further initiated #FridayFanLove on their Instagram handles, sharing their favourite fan art. With this, the movie makers maintained engagement with fans and created conversation for the upcoming movie from the very beginning. 

Leveraging the Soundtrack

Like many, the makers…

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About the Author: V. Moss