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Building a website is still the best way to create a strong web presence, and it takes time to do it well. Exactly how much time will vary, of course. You could rustle up a quick landing page in your lunch hour, or spend months coding a large website from scratch. Realistically, the majority will fall somewhere between those extremes, so we’ll run through them and help you decide how long to spend building a website that best suits you.
If time is of the essence, it’s certainly possible to build and publish a simple site in an afternoon using a template-based website builder such as Wix or Squarespace. But if you’re serious about creating a website with multiple pages and ecommerce functions, you’ll want to invest several days across the different stages of the build.
We’ll go into detail about those stages below, and outline how long each one should take, depending on whether you’re using a website builder or CMS (content management system, such as WordPress). By the end, you’ll have a much clearer idea of how many hours or days it will take you to get from the planning stage to publication.
How long should I spend planning my website?
Spend at least a few hours planning your site before you start signing up with website builders. If your ambitions extend beyond a very simple web page, devote a full day to planning. It will pay off in time saved further down the line.
Start by setting out the purpose of your website. Answer questions such as…
What is your website for?Who is it for?What do you want your visitors to do when they’re on your site?
That last question is the big one. Do you want visitors to spend money and buy your products? Do you want them to come away sharing your interest in medieval script, or wanting to hire your freelance services? Or do you want to engage them with a brilliant idea (a social network for biscuit lovers, say) and bring in money through adverts and subscriptions?
Think about how those users will engage with your site. Will a few…
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