7 Top Email Design Trends for 2023

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The 2023 email trends have just hit our inboxes, and this year, the message is loud and clear: 2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page, color taking greater risks and animation stealing the spotlight.

While there’s some obvious attention-grabbing behind this, these trends may signal that readers are craving entertainment over cold, hard facts. After years of ongoing pandemics and economic crises, no amount of clever copy can convince buyers that a product will solve all of their problems. Instead, these email design trends reflect a response to the current times and demonstrate a collective yearning for rebellion and a desire for freedom.

But the upside is that emails these days can get away with taking themselves less seriously, becoming vehicles for escapism and even hopeful optimism. Whatever the cause, the following email trends are delivering plenty of eye candy into our inboxes in 2023.

The top 7 email design trends for 2023

Floating products
Irregular frames
Overlapped lettering
Colorful and patterned drop shadows
Mixed dimensions
Animated product displays
Ecstatic color schemes

1. Floating products

Given that (on a good day) less than 20% of emails are even opened—let alone, read—images carry the burden of immediately capturing attention and encapsulating what a product is all about. In order to make these images even more effective, designers are favoring product photos that appear to float in midair.

By Lupii via Really Good Emails

This style is a surefire way to make the product photo the most important piece of content—not only is the image large, but it is almost transcendent, hovering above the earthly concerns of the rest of the email. Even as these products are impossibly levitating, they carry a sense of 3D realism. They show how the product might actually look and seem real enough that a reader could reach through the…

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