This video is the last in a three-part series on email marketing tips that help you get more out of your list in terms of clicks, opens, and sales.
📥 DOWNLOAD my free e-mail Jumpstart Kit to get higher opens and click throughs on your campaigns→
🎥 VIDEOS YOU MAY LIKE:
5 Email Marketing Tips for 2021 (1/3) 👉
5 Email Marketing Tips and Tricks (2/3) 👉
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💌 Double check which emails on your list are valid and which aren’t with Email List Verify:
0:00 – Introduction to 5 Advanced Email Marketing Tips and Tricks
0:56 – Email Marketing Tip #1: Segment your lists.
It can be really difficult to resonate with every single person you’re trying to email if you’re not catering to their particular needs. What you can do is you can use your email marketing services tags feature, or segment feature to cut out your list into more specific groups.
The purpose of this is to make sure that you’re providing meaningful context behind every message that you’re sending out in your email campaigns.
2:06 – Email Marketing Tip #2: Audit your lists.
Whether you’ve had your list for just one year or five years it ain’t get really easy to get an unwieldy list. And that leads to two potential outcomes, either your list is no longer engaging with you or it’s not getting you the results that you want.
The problem with either of these issues is that it leads to you creating a negative feedback loop for yourself. If you’re creating a ton of email campaigns and trying really hard to engage your list, but they’re not engaging with you, then you’re going to be a little bit less motivated to write your next email campaign to your audience.
4:08 – Email Marketing Tip #3: Validate your lists.
This is especially helpful if you’ve purchased your leads from a lead gen site. Whenever my company has done so, we’ve had to run our lists through Email List Verify or another email validation service, just to make sure that we remove any bogus emails or spam traps.
Email List Verify is really simple to use. All you need to do is upload your list on their site, click validate, and then wait for the results. Once the results have been generated, it’ll tell you specifically which emails are valid and which emails are invalid.
💌 Double check which emails on your list are valid and which aren’t with Email List Verify:
It’s really important to validate your emails because if you have bought your list, it can be really common for there to be spam traps in a bot list. And as a result, it’ll potentially impact the deliverability of your future campaigns.
5:56 – Email Marketing Tip #4: A/B test your email campaigns.
By A/B testing, we’re going to be able to better identify which subject tests will resonate with our audience more as well as which call-to-actions or body copy is going to be more effective.
7:14 – Email Marketing Tip #5: Always be able to answer ANA.
ANA stands for Audience, Needs and Ask. This is an acronym that I came up with for my team to teach them some email marketing principles.
Audience is all about who am I writing for and what do they care about?
Needs is all about making sure that you are meeting a particular and specific need of our audience.
Ask is all about what is our ask and is it clear?
ANA is the key to effective email marketing, and it really encapsulates a ton of the tips that I’ve gone over in this email marketing series.
8:21 – Two Big Takeaways to Remember:
1. Make sure you are practicing good list hygiene, that you’re validating your list and auditing your list on a regular basis.
2. Remember the acronym, ANA. Always be able to answer who your audience is, what their need is and what your ask is in the campaign.
✍️ COMMENT BELOW:
What is your favorite email marketing secret? I’d love to hear from you and I’m sure others would as well. I try to read and respond to every single comment that I received.
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If your email marketing is
falling flat, stick around. This video is the first of several
in which I'm going to share email Marketing tips that gets you
more clicks, sales and opens. Stick around with me until the end
when I go over my number one method for Getting an additional 10% email open
rate with less than five minutes of work. If you find these videos helpful, be
sure you smash that like button below. By doing so you'll help more small
business owners, entrepreneurs, And self-starters find this video. As usual, feel free to jump around
and review anything we go over With the following timestamps. Without further ado, let's get into it. Tip number one is to use mail-tester.com. If you're new to email marketing,
then you're probably a chicken running With its head cut off right now. And so using a tool like
mail-tester.com can help you out. It's a free tool that you can use to
send a test version of your email too To see whether or not it's going to
get triggered by any spam detectors. It also run a check for your
domain to see whether or not your Domain is on any black blacklist. In case you didn't know, if you send
too many emails, they get marked as Spam it'll impact your deliverability. So, it's really important that you're
sending emails that pass the filters And aren't getting marked as such. That way your future email campaigns
don't get impacted negatively. What this means is that in the case, in
which you are blacklisted, your email Might not even end up in the mailbox
of the person you're trying to reach. Mail tester is also great for
detecting potential words that Will flag these sorts of filters. Common words are things like
free or discount or reward. Look, the reality is that in today's day
and age, everybody is getting bombarded With sales emails every single day. So, the first and most important
rule of email marketing is to make Sure that your emails are even
making it to people's inboxes. Comment below if you agree that
you think that you get way too many
Sales emails, every single day. Tip number two is less "I",
or "We", and more "You". If you want to know the number
one way that you can have somebody Not give a hoot about your email,
it's by talking about yourself. That could be talking about your
sales, for business or your life. But the reality is that
honestly, no one cares. And so one of the easiest ways that
you can improve your email marketing Is to focus more on your customer. In other words, look for the situations
in which you're talking about your own Business or yourself by using words like
"I", or "we", and try to think about How you can reposition that phrase to me
more focused on your potential customer. This isn't rocket science,
but we make this mistake all The time in email marketing. Even the biggest brands make this mistake. So, make sure that you don't. I know that when it comes to my company,
whenever we release a new feature, we Are super tempted to send out an email,
sharing all about this feature in all The work that we put behind the feature. But the reality is that your customer
won't actually care about the feature Unless you position it around them. No one cares about the background
research that your product manager did In order to make this feature reality. They only care about how
it's going to help them. Find key opportunities to work
in more words like "you" or "your" into all of your emails. As a result, you'll start to see that
there's an increase in your open rates When you use this in your subject
lines, as well as engagement and click Throughs in your actual email body. By the way, in case you're new
here, I teach you sales, digital Marketing, and entrepreneurship
with new videos every single week. If that sounds like your cup of
tea, hit that subscribe button and That notification bell to get new
videos every single week that take You from zero to self-starter. Also, I know these first
two tips for money.
So if you haven't already hit that like
button, be sure to do so right now. Tip number three is to make your
call to actions, ELI5-proof. What that means is to make sure
that it's super simple, that a Five-year-old could understand it. A call to action is exactly
what it sounds like. It's when you want your user
to take a particular behavior. That could range from doing things
like clicking into an article, clicking Into a page or submitting a form. The reality is that unless you're
this skim or morning brew and you Have a full-time team of dedicated
copywriters, you can benefit From cutting down on your CTAs. I want you to ask yourself, what is the
one CTA that you want your reader to take From this email that you're sending them? Think about it from the lens
of your ideal customer profile. If they were to read your email
message, is it crystal clear What they need to do next? Since I went over how to start a tutoring
business in a prior video, let's assume That we're an online tutor trying to
sell bundled services to our clients. A bad CTA would fall along the
lines of, "feel free to get in Touch with me if you'd like to
schedule a block of sessions." A better CTA could be something along
the lines of "click here to save on Your next five tutoring sessions." That button would then take
the user to an explainer page Where they could then check out. Notice the big difference here. In my first example, I'm being
super passive about my ask. Whereas in my second example, I am
being much more direct and aligned To the benefits to my client. So bottom line, if a kid would
struggle to understand your CTA, Then it can be made even better. Two more easy ways that
you can improve your CTAs. The first one is you can use carrot
tops to essentially signal to the user To click a particular link in a plain
text email, or if you're creating a Nicely designed HTML email, you can
make sure that you use a button that
Has a bold color, like a Royal blue
and put it against white color text. Tip number four is to
tease out your next email. Have you ever watched a Marvel
movie and thought about how Brilliant the directors are? The reason why I say that is because
they get you to watch an entire movie. And also, in most cases, the end
credits for that extra 30 seconds to a Minute that teases out the next film. Comment below if you're one of
those people that sticks until The end, when it comes to Marvel. What's brilliant about this tactic is that
it builds anticipation for the viewer. Here we are just sitting
back in our chair. We just watched a great movie and
we're watching end credits for three To four minutes at a time just for
that extra 30 seconds or a minute. This teaser gives us just enough
excitement in order to look forward To the next time that we're going
to be back in theater, watching The next Marvel movie and waiting
for that next exclusive trailer. However, this behavior
didn't happen overnight. It had to be conditioned with our audience
and the same thing applies to emails. An easy way to boost your list
engagement and to get more users Excited about the next time you email
them is to tease out the next thing That you're going to tell them about. Here's what I mean. Let's say that we're sending an
onboarding email sequence and we want Our user to create their account. Your first email would be
something along the lines of, "Welcome aboard to our service. Here's the next steps in
order to set up your account." Most email marketers
would simply stop there. They wouldn't actually outline the
next steps after they've initially Set up or confirm their account. But a better email marketer would then
take that opportunity to tease out the Next thing they're going to go over. They could do this with a simple line
along the lines of, "Tomorrow we're going To go over how to create your first XYZ."
Most people would save all the
next steps for the second email. But the problem with this approach is
that it doesn't build any anticipation Or excitement with our user. A simple way we can improve this
is by simply wrapping up our first Email with something along the lines
of "Tomorrow we're going to go over How to create your first report
so that you can X, Y, Z benefits." Notice the difference here
by simply teasing out what They're going to get tomorrow. They have more of a reason
to open up the next email. I've done this strategy before with five
day and seven day campaigns in which I'm emailing a person every single day. And I've seen the same sorts of
open rates as normal campaigns That are more spaced out. And I think the reason why is because
when we're able to build some anticipation For our next email, people are more
forgiving and more accepting of Receiving more correspondence from you. Ultimately, we just want to give
them as much value as possible. And that's one of the
benefits of this approach. It absolutely works. And I know you're thinking, Oh, they're
just going to unsubscribe even more, But I promise you, as long as you manage
the expectations, it can actually help Your email engagement quite a bit. Tip number five is super simple. And it's to resend your emails. Guys, if you're not doing
this, you are missing out. I've tested it in multiple niches before
on different lists and it always works. It's honestly as simple as exporting
your first campaign and figuring Out who has opened your email
and then resend them that email. You can either change up the subject
line if you want, or just send the Actual same email because they might've
missed it the first time in their inbox. Personally, I like to include a
line that goes along the lines of, "Just wanting to follow up since
I know you could benefit from this Email, let me know what you think." By doing so you're not just
following off with somebody.
You're actually telling them again
and reaffirming to them why you are Emailing them in the first place. Every time I've done this, I get
on average, 10% more opens to that Original message that I wanted to send. Ultimately things come up. So you want to give your prospects and
your customers multiple opportunities To see the message that you are
trying to communicate to them. If you use a service like
ActiveCampaign, they make it super Simple for you to resend your
campaign to those that don't open. So, be sure to check them
out if you haven't already. Two big takeaways from today's video. The first one is to keep your
emails focused on your customer. At the end of the day, they don't
care about you or your business. They only care about what you or
your business can do for them. So, keep the subject and
all eyes on your customer. Ultimately, if you can't speak on
why your email benefits them, then You shouldn't be emailing them. The second big takeaway is to make
sure that you tease your emails and That you're resending campaigns. It's really important that you're
building excitement every single Time that you're reaching out to your
customers and that you're resending Value when you know that it's an
important message that your customer May have just missed the first time. Now it's your turn. Tell me in the comments below what
your favorite email marketing tip is. I'd love to hear about it, and I'm sure
others in the community would as well. I read and try to respond
to every single comment. If you like this video, you'll
love my email jumpstart kit, and You're going to get a ton more of
my email marketing tips for free. So be sure to check that out in the
link in the video description below. If you haven't already, do me a
favor and hit that like button below. By doing so, you'll help more people
that are trying to improve their Email marketing do so with this vide. That's it for this time thoug.
If you guys like this video, you're
going to love my next video, because I'm going to dig even deeper into email
marketing tips with another five tips. In the meantime, be sure to
check out these videos that YouTube thinks you might like.
