In today’s business world, having a website is essential. Many customers prefer to shop online, and having a robust website ensures that they have access not only to important information about your business but also to your products or services—all at the click of a button. But Web hosting can be expensive, especially for businesses just starting out.
Fortunately, there are several strategic steps and solutions—some of them surprisingly simple—that businesses can leverage to make the expense more manageable. Below, 15 Forbes Technology Council members share smart ways a business can decrease its Web hosting costs.
1. Move Services To The Edge
Moving services to and offloading data at the edge can drastically reduce cloud hosting costs. This also cuts down on processing and bandwidth costs, because data needs to travel less frequently to the server hosting the site. Distributed footprints even reduce the cost of potential outages: A cloud server outage shuts down websites, but if an edge node fails, traffic can be easily redirected. – Rafael Umann, Azion
2. Implement Partnership Strategies
An underutilized approach to decreasing Web hosting costs is to devise and implement a strong partnership strategy where transactions across multiple partner channels are enabled without incurring hosting costs. This will ensure that penetration across customer segments occurs without any loss of sales potential. – Sayandeb Banerjee, TheMathCompany
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3. Look For Companies That Offer Discounts
One way a business can decrease its Web hosting costs is by choosing a Web hosting company that offers a discounted price for committing to a longer contract. For example, businesses that commit to a 36-month contract may receive up to a 50% discount on regular pricing. – Dragos Rus, WeSupply Labs
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