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Use a memorable sender name First impressions matter and in email Marketing it can also be the last one You make If your email doesn't stand out and Build trust your subscribers probably Won't bother opening it and if they Ignore your newsletters a few times Your future campaigns could go straight To junk That's why paying attention to your Sender name is an email marketing best Practice think of it as your brand name Your customers should respond well to it They'll then check out the subject line And preheader or open the email right Away So how do you do that First your sender name should be Recognizable and memorable You also have to offer value always so Let's focus on making your sender name Identifiable Most brands use one of the following Formats Brand name Employee name from brand name Employee name at brand name Brand name customer support Brand name newsletter brand name digest Here are some real examples from my Inbox Hotelmarketing.com On common goods donna moritz socially
Sorted stuck on you team apple crumby Top 10 reviews vogue.com vogue runway And chubbies As far as we're aware no one has ever Studied which one works best it seems to Be a matter of preference and what suits Your brand voice guidelines if you have A strong employee with a good personal Brand who's associated with a particular Campaign you could use the combination Of employee name from brand name Example abby from getresponse topic new Upcoming webinar but that might not work For b2b when it's more important for the Communication to come from the brand Itself example mckinsey topic mobile Ecommerce trends in emea So take these ideas compare them with Your brand voice guidelines and a b test Them Then stick to the one that works Over time people will get used to seeing The same name so if you change it later On they might not immediately connect it With your brand You also have to think about the sender Address Why Because it builds its own reputation Over time in the eyes of isps Changing it too often can affect whether Your recipient's email provider accepts Your emails To avoid problems with your email
Deliverability don't change it too often Send from a company domain not fremail Like gmail or yahoo and use a Trustworthy address If you feel you're ready to start Running effective email programs to Build and segment high quality lists Design high converting email templates Continuously test and optimize your Campaigns I've got good news for you You can do all of this inside of one Single tool and it's completely free no Credit card required if any of that Sounds interesting to you just sign up For a free trial of get response and Start making some real results
